Increase Conversions – Improve Your Most Popular Pages

Improving the most popular pages on your website can increase conversions.  Take a look at the pageview data in Google Analytics (or other analytics provider) and make note of the top three pages (other than your home page) visited.

Improving ConversionsYou may not have intentionally created the most popular page on your website with the thought of it being specifically a landing page. More likely, it is a page you created some time ago that highlights services or products you offer. It may even be a nearly random blog post you wrote because you hadn’t published one lately.

Take a good look at your most visited web page, the time your visitors spend on the page, and where they go after viewing it.  Are they filling out your form, subscribing to your newsletter, or calling you?

  • Proof your page again. You may be surprised to find a typo or two. Fix them.
  • Update any outdated information.
  • If you don’t have a photo or visual, add one.
  • If you are talking about more than one topic, use sub-headers.
  • If you have other pages on your website related to the page topic, link to them.
  • List additional resources at the bottom of the page.
  • If you do not have a “Call to Action” on your page, add one.

Improving your most visited pages gives you more chances of increasing conversion rates.

Learn more about increasing conversions by calling us today!

1-800-281-9993 or 608-822-3750

Don’t feel like talking today? Use our convenient contact form.

 

Ok, Google! How Does Voice Search Impact SEO?

Voice searches (Ok Google and Siri) are rapidly changing how people search, and the way Google, Bing, Yahoo and other search engines evaluate web pages for inclusion in Search Engine Results Page (SERPS) rankings. Aided by Google’s Humming Bird algorithm’s ever-growing ability to understand longer, conversational queries, and user’s search intent, voice search now plays a huge roll in how well a given page does in search results.

Voice-enabled searches tend to use longer and more conversational queries. Those queries along with other factors (localization and personalization being two major contributors) and the devices used while searching produce different results than traditional, shorter queries made using a keyboard and desktop computer.

Phoone - Voice SearchObviously, most voice searches are done on phones and other mobile devices. Of course, the display area for search results is limited in relation to the size of the device being used. Many people will see very few listings without scrolling. Ranking high in search results becomes even more important.

If your website copy has not been changed much lately, you should take another look at it. If your website pages are written like a master’s degree dissertation, you will not likely do well in results of voice searches. Today’s website copy should  be written in a more conversational manner, similar to the way we speak with each other. Your copy should speak to the reader.

The number of searches done on mobile devices also makes it more important to have a mobile friendly website. Google’ algorithms detect whether a website is mobile friendly or not. Those that are get preference over websites that are not mobile friendly.

Ok, Google! What’s next?

How Content Marketing Benefits Your Small Business

Content MarketingThis is the first of a short series of posts on How Content Marketing Benefits Your Small Business.

Content Marketing is more than a buzz word. Done right, it will benefit your small business, community, or association.  So, if it is not a buzz word, what is it?

Here is the definition from The Content Marketing Institute.

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Okay, I know that reads a little like a mission statement straight from a committee from a galaxy far, far away, but let’s talk about getting started with an outline of some of the elements. As we are getting started, it is important to remember, Content Marketing is only effective if it is focused and delivered to the right audience.

Important Elements of Successful Content Marketing

Audience

  • The most critical element
  • The old adage, “If you target everyone, you’ll hit no one” is worth remembering
  • Learn who and where your audience is, and what they do, online and offline
  • Your audience-preferred media channels, formats, and communication styles may vary widely

Objectives

  • Raise brand awareness
  • Lead generation
  • Build email list
  • Convert prospects to customers
  • Retain customers

Determine Goals

  • Specific outcomes and benchmarks
    • Increase number of forms filled out per week, specific number of new subscribers, etc.

Subject Matter

  • Determine your core message. (The primary benefit you offer your customers.)
  • Align your core message and your reader’s interest
  • Focus on benefits for your audience

Content Type

  • Email Newsletter
  • Blog post
  • Video
  • Tweet
  • LinkedIn
  • Facebook post
  • E-book, white paper

Distribution Method

  • Blogging (RSS Syndication)
  • Twitter
  • LinkedIn
  • Facebook
  • Google+

Schedule (Depends on delivery type)

  • Daily, Weekly, Monthly
  • Try to be consistent

Of course, we are just scratching the surface here. Watch for our next post about How Content Marketing Benefits Your Small Business.

5 Quick and Easy Tips to Improving Your Website

It doesn’t always take a complete redesign to improve your website traffic and engagement. Do it quickly using these quick and easy tips.

  1. Prominently display your Toll Free (or Local) Phone Number at the top of all your pages.
    1. In the top right-hand corner, in a size and color that will make it easily seen.
    2. This is an item where function over form pays dividends.
  2. Review your contact information, and update it if needed.
    1. We believe your contact info should be in the footer of every page.
    2. Be sure your phone numbers, address, business hours, and events calendars are current
  3. Quick, Easy TipsIdentify your audience, and start your copy with the benefits you offer them.
    1. You only have moments to convince visitors to look at more.
    2. Don’t place your value proposition at the bottom of the page.
  4. Make sure your home page copy has links to your most important pages
    1. Google loves properly coded internal links to relevant pages
  5. Real, verifiable testimonials can help change a visitor to a customer.
    1. Having canned-appearing testimonials from a name with one initial for either name is simply a waste of time.

Keep it Short and Sweet. Enough said

if you want it read.

Keep it Short Statistics

Enough said!

Thanks to Statistics Brain.

Source: The Associated Press
Research date: 4.28.2013