Why WebWise Pays So Much Attention to Google Search

Our clients and prospects hear us talk a lot about Google Search. Here is one reason why.

Google's Search Market Share

Talk with us. We’ll tell you more!  1-800-281-9993 or 608-822-3750 

 

Google Has Made Twitter More Important To Your Search Strategy

As some of you know, Twitter plays an important part of many Social Media marketing strategies. With a Google announcement on May 19, 2015, Twitter gained importance in search strategy and SEO, especially for businesses with audiences that are primarily mobile users.

Google + Twitter Agreement“Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.” Google

The most important part of this is that your Tweets (with a link to your website) potentially reach Google search users, not just your Twitter followers. When you think about it, this is much bigger than it seems. Now, it is possible Google search results could include a normal listing for one of your pages AND a Tweet that links to a landing page on your website as well.

Please remember, this is Google, so your Tweet still has to earn its way into the Google’s search results page listings. It is too early to know just how that happens, but it is a given your Tweet, the link in it, and the link’s landing page will have to be relevant to the searcher’s intent. Of course having a Twitter account with active followers who retweet your Tweets, is certainly a good thing. As this new Google-Twitter deal starts to take effect, real-time trending Tweets are what is showing most frequently.

For those of you yet to embrace the fact that your website visitors are just as or more likely viewing your website on a mobile device, here are a couple of blog posts to read.

In April, 2015, comScore reported, the “Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

With phones the “central devices,” the number of “connected devices” is changing and growing rapidly.

Make no mistake, the Google-Twitter deal will beneficially impact many businesses that are using Twitter regularly and well.

If you are looking for more mobile visitors to your website, you should consider ramping up your Twitter presence and campaign. Of course, your website has to be Google mobile-friendly as well.

We can help! Contact or Call us Today at 1-800-281-9993 or 608-822-3750

Google Changes The Rules – Mobile-Friendly or Not

If Google does as stated, today is the day many small business websites disappear from Google Mobile Search Results. Of course, not only SMBs will suffer, but so will churches, associations, and other non-profits. A few major corporations will be surprised as well.

mobile-friendly-webwisteWe understand the importance of mobile in today’s world. Nearly all the new websites we create are device-responsive, and have a mobile-friendly version, as defined by Google, as well as a desktop version.

The vast majority of the websites we have created in the last few years look great and work well on desktops and tablets, as well as phones with “full-browser” capabilities. With smaller devices, the user will have to pinch and stretch some, but they will function. We did create fully mobile-friendly versions for some of our clients websites who chose to be out front in the mobile revolution. Even a year ago a mobile-friendly of a website was a hard sell for us and most other developers, especially those of us who have small businesses and non-profits among our clients.

Google seems to think everyone has deep pockets and/or a development team to create exactly the type of website they deem appropriate. They constantly tweak Google Analytics and Google AdWords. Sometimes the tweaks are amazing and time saving. Sometimes they are amazing and very time consuming.

Google wrote this Finding more mobile-friendly search results post on February 26, 2015, and followed with this announcement Rolling out the mobile-friendly update today.

Here is an excerpt from that post.

“April 21 st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.

  • Affects only search rankings on mobile devices
  • Applies to individual pages, not entire websites

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

You may check using Google’s Mobile-Friendly Test to see if Google classifies your website as mobile-friendly.

It is too soon to know the impact of Google’s latest forced mandate. Every website owner should review their analytics program to see what percentage of traffic is mobile. Remember Google separates tablets traffic from mobile, as most tablets display the desktop version of a website. Once you determine the percentage and number of mobile visitors (and what they do while on your site), you will have to decide if having fully mobile-friendly (as defined by Google) is right for your customers and prospects. Only you know what percentage of mobile traffic meets your pain threshold. Please remember that for this purpose, the mobile statistics, are only valid going backwards in time. Mobile search results change dramatically as of today!

If you have any questions, please contact us.

Ok, Google! How Does Voice Search Impact SEO?

Voice searches (Ok Google and Siri) are rapidly changing how people search, and the way Google, Bing, Yahoo and other search engines evaluate web pages for inclusion in Search Engine Results Page (SERPS) rankings. Aided by Google’s Humming Bird algorithm’s ever-growing ability to understand longer, conversational queries, and user’s search intent, voice search now plays a huge roll in how well a given page does in search results.

Voice-enabled searches tend to use longer and more conversational queries. Those queries along with other factors (localization and personalization being two major contributors) and the devices used while searching produce different results than traditional, shorter queries made using a keyboard and desktop computer.

Phoone - Voice SearchObviously, most voice searches are done on phones and other mobile devices. Of course, the display area for search results is limited in relation to the size of the device being used. Many people will see very few listings without scrolling. Ranking high in search results becomes even more important.

If your website copy has not been changed much lately, you should take another look at it. If your website pages are written like a master’s degree dissertation, you will not likely do well in results of voice searches. Today’s website copy should  be written in a more conversational manner, similar to the way we speak with each other. Your copy should speak to the reader.

The number of searches done on mobile devices also makes it more important to have a mobile friendly website. Google’ algorithms detect whether a website is mobile friendly or not. Those that are get preference over websites that are not mobile friendly.

Ok, Google! What’s next?

If Travelers & Local Business Are Important To You, So Is Yelp

Does your business depend on travelers or local customers?

YelpIf the answer is yes, you need to take a look at your Yelp listing. While you may never have heard much about Yelp, it can be very important to you if you have a business that relies on transient and/or “local” business.

Nearly every Google, Bing, or Yahoo search for a “local” business returns listings that include one or more Yelp listings in the results. That is especially true if the search is done on a mobile device.

How important are those people using mobile devices? A “Local Search” study recently released  by comScore, Neustar Localeze and agency 15 Miles, reveals that “78 Percent Of Local-Mobile Searches Result In Offline Purchases.” ComScore also observed, “Nearly half of all service, restaurant and travel searchers were looking for a business they have never made a purchase from before.” The implications and importance should not be overlooked or undervalued.

Yelp’s listings are often near the top of local search results. One of the reasons is their reviews. In addition to being prominent in Google search results, Yelp provides reviews by its “Yelpers” for Apple Maps, as well as listings and reviews on Bing, and since February of 2014, Yahoo. Yelp also signed a deal with Yellow Pages.  The agreement allows YP to enhance its customers’ business listings on Yelp, and expand their distribution within the YP Local Ad Network to include Yelp’s vast audience of consumers.

Reviews are arguably the most important element of Yelp.

Google, Bing, Yahoo and other search engines are paying more and more attention to and using “social signals” (in varying degrees) when ranking search results. Of those “social signals” the importance of reviews is significant. The number of people talking about your business and what they are saying has an impact on how well your web pages rank in search results.

If you have a business, especially one with a physical storefront, you likely have a Yelp listing. Don’t take a chance that they have your business information correct. Claim your business listing, so it is displaying as you would have it. I should note, they will likely try to upgrade you to a paid account. It is not necessary for a basic listing. You will have to make your own decision about the value of upgrading.

Of course, Yelp is only part of the equation, there are at least six other major players when it comes to Local Search. You may read about them and find links to where you may update your local listings in our earlier blog post, Take Control of Your Local Search Listings Now!

Don’t put it off. Update your Yelp listing today.