A Baker’s Dozen Twitter Tips That Pay Dividends

Twitter Tweet BirdTwitter is so easy to use, and will pay dividends when used properly, that it belongs in the marketing plan for nearly every business. Here are some tips that will help you use Twitter effectively.

  • Retweet: It is simple. Share what you learn.
  • Use Hashtags: Maximize your audience. Use hashtags, e.g. #Twitter #Twittertips #SocialMedia
  • Tweet at regular intervals (start with a couple) and at the same time of day
  • Follow those who follow you (though check out their tweets to be sure they are a good fit)
  • Reply to mentions to build engagement
  • Do NOT retweet an URL without following it first to see if it is appropriate
  • Follow or favorite people who retweet your Tweets to increase followers
  • Tweet about your own blog posts (with a link to the post)
  • Tweet about your new or updated products or services (with a link to the page on your website)
  • Tweet discount codes or coupons
  • Don’t tweet all about you. Tweet about others as well.
  • It is fine to tweet the same thing more than once, though do it at a different time of day.
  • Use Hootsuite.com or a similar tool for scheduling and monitoring your Tweets

Bonus Tip:

Leave enough character spaces for your handle to display if you are retweeted, e.g., @webwisedesign and one space takes up 14 characters, so we have fewer than 126 characters available for our tweet content.

Here are a couple of good resources for you:

Twitter’s Beginner’s Guide

The Art of Writing Great Twitter Headlines

If you need help getting started with Twitter, or want to get better at using Twitter as part of your Social Media marketing strategy, give us a call.

Call Today! 1-800-281-9993 or 608-822-3750

Is Your Website Ready For Visitors?

Is your website, the place you hope to convert prospects to customers, ready to receive visitors?

When we use links to our websites using Social Media, we essentially invite people to our website. When we invite people to our homes, we generally check to see if everything is in its place and that there is nothing seriously amiss. Is that true with your website? When was the last time you reviewed your website to see if it reflects your business and your products or services as they are today?

Here is a little check list to make sure your website is ready for visitors.

  • Know and state who you are, what you do, and the benefits of what you offer to your visitor.
  • Know who you would like to visit your website.
    • Knowing your audience is critical. If you believe your audience is everyone, you will likely fail.
    • Who are they? Why would they want what you offer? When would they want it?
  • Speak to your visitors from their perspective, not with an industry-speak sales pitch.
    • Explain that you know some of their challenges, and how they can benefit from your products or services. If possible, show some specifics.
  • Does your navigation present a clear and easy path to your most important content?
  • Is your contact and location information readily visible?
  • Is your website mobile friendly?

If your website looks as good as you would like, and you check off all the items in the list, your website should be ready for visitors.

Of course, we are always happy to help. Email or call us today! — 1-800-281-9993 or 608-822-3750

3 Summer Estore Tips To Increase Sales

Sales growth chartSummer sales lead quickly to the beginning of the holiday season. Now is the time to make some changes to your estore that will help improve your holiday sales. Here are 3 tips for your ecommerce website that will increase sales.

  1. Fine-tune Your Product Descriptions — Search Engine Optimized, yet engaging and inviting product descriptions.  Your descriptions are your sales pitch for each of your products.
  2. High-Quality Product Photos — Great photos sell products!  Money spent on professional-quality photos will translate into sales. It is that simple. Photos snapped with your phone are not high enough quality to be used in your estore.
  3. Auto-responder “Thank You” 15 Days after sale — Schedule an email follow-up with a “Thank You again for your order” message with the order summary and customer service contact info. When possible include, “Customers who purchased this (these) item(s) also purchased (or viewed) these items.”  Please don’t make it one big sales pitch. The message should focus on appreciation for their business, ending with a “Thank you” and “Hope you are enjoying your new ____________,” or “Hope your ____________ is __________. “

Doing those three things, will take some time but will, without a doubt, increase your estore sales.

As always, we are happy to help.  Please call us at 800-281-9993 or 608-822-3750.

5 Quick and Easy Tips to Improving Your Website

It doesn’t always take a complete redesign to improve your website traffic and engagement. Do it quickly using these quick and easy tips.

  1. Prominently display your Toll Free (or Local) Phone Number at the top of all your pages.
    1. In the top right-hand corner, in a size and color that will make it easily seen.
    2. This is an item where function over form pays dividends.
  2. Review your contact information, and update it if needed.
    1. We believe your contact info should be in the footer of every page.
    2. Be sure your phone numbers, address, business hours, and events calendars are current
  3. Quick, Easy TipsIdentify your audience, and start your copy with the benefits you offer them.
    1. You only have moments to convince visitors to look at more.
    2. Don’t place your value proposition at the bottom of the page.
  4. Make sure your home page copy has links to your most important pages
    1. Google loves properly coded internal links to relevant pages
  5. Real, verifiable testimonials can help change a visitor to a customer.
    1. Having canned-appearing testimonials from a name with one initial for either name is simply a waste of time.

4 Software Tools That Can Make Your Life Easier

Through the maze imageThought I would share some of the software applications I use to make my daily life run more smoothly. I believe they will for many of you as well. They are all multiplatform, which is a requisite for me and most of you reading this.

KeePass is a free, open source, light-weight and easy-to-use password manager for Windows, Linux, Mac OS X and mobile devices. Not the prettiest, but function over form wins when it comes to secure password management. Store the data file in a Dropbox folder, and you always have up-to-date passwords on any of your devices. keepass.info

Dropbox is a free (2GB+) service lets you bring your photos, docs, and videos anywhere and share them easily. Never email yourself a file again! Always have your passwords synced. (See Keepass above.) www.dropbox.com

Evernote says their application “makes it easy to remember things big and small from your everyday life using your computer, phone, tablet and the web.” Throw it in Evernote (type it, speak it, email it, scan it, take a photo in it, clip it with a browser extension), find it easily whether you organize it or not.  Currently, I have 3262 “notes”, somewhat organized, tagged and in Notebooks. www.evernote.com

Todoist is one of many TO DO apps available. To-do-list and task management apps are subjective by nature. After trying many over several years, I have been using Todoist for nearly two years and just renewed the “Premium” version for another year. It simply fits the way I work very well.  Has a very good addon for MS Outlook. It runs 13 platforms including iOS, Windows, Chrome + more. www.todoist.com 

These applications are nearly indispensable for me at work, and they make managing documents, receipts, and other personal information a breeze as well.

Give them a try. I will be surprised if you don’t find them useful.

Bonus tip: Give Microsoft’s OneNote a try. Easily capture ideas, whatever form they come in. Type, handwrite, or sketch your thoughts. Clip links and webpages, insert photos and videos, embed tables, and attach files. All your notes, on all your devices, all up-to-date, and it’s free!