Google Has Made Twitter More Important To Your Search Strategy

As some of you know, Twitter plays an important part of many Social Media marketing strategies. With a Google announcement on May 19, 2015, Twitter gained importance in search strategy and SEO, especially for businesses with audiences that are primarily mobile users.

Google + Twitter Agreement“Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.” Google

The most important part of this is that your Tweets (with a link to your website) potentially reach Google search users, not just your Twitter followers. When you think about it, this is much bigger than it seems. Now, it is possible Google search results could include a normal listing for one of your pages AND a Tweet that links to a landing page on your website as well.

Please remember, this is Google, so your Tweet still has to earn its way into the Google’s search results page listings. It is too early to know just how that happens, but it is a given your Tweet, the link in it, and the link’s landing page will have to be relevant to the searcher’s intent. Of course having a Twitter account with active followers who retweet your Tweets, is certainly a good thing. As this new Google-Twitter deal starts to take effect, real-time trending Tweets are what is showing most frequently.

For those of you yet to embrace the fact that your website visitors are just as or more likely viewing your website on a mobile device, here are a couple of blog posts to read.

In April, 2015, comScore reported, the “Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

With phones the “central devices,” the number of “connected devices” is changing and growing rapidly.

Make no mistake, the Google-Twitter deal will beneficially impact many businesses that are using Twitter regularly and well.

If you are looking for more mobile visitors to your website, you should consider ramping up your Twitter presence and campaign. Of course, your website has to be Google mobile-friendly as well.

We can help! Contact or Call us Today at 1-800-281-9993 or 608-822-3750

A Baker’s Dozen Twitter Tips That Pay Dividends

Twitter Tweet BirdTwitter is so easy to use, and will pay dividends when used properly, that it belongs in the marketing plan for nearly every business. Here are some tips that will help you use Twitter effectively.

  • Retweet: It is simple. Share what you learn.
  • Use Hashtags: Maximize your audience. Use hashtags, e.g. #Twitter #Twittertips #SocialMedia
  • Tweet at regular intervals (start with a couple) and at the same time of day
  • Follow those who follow you (though check out their tweets to be sure they are a good fit)
  • Reply to mentions to build engagement
  • Do NOT retweet an URL without following it first to see if it is appropriate
  • Follow or favorite people who retweet your Tweets to increase followers
  • Tweet about your own blog posts (with a link to the post)
  • Tweet about your new or updated products or services (with a link to the page on your website)
  • Tweet discount codes or coupons
  • Don’t tweet all about you. Tweet about others as well.
  • It is fine to tweet the same thing more than once, though do it at a different time of day.
  • Use Hootsuite.com or a similar tool for scheduling and monitoring your Tweets

Bonus Tip:

Leave enough character spaces for your handle to display if you are retweeted, e.g., @webwisedesign and one space takes up 14 characters, so we have fewer than 126 characters available for our tweet content.

Here are a couple of good resources for you:

Twitter’s Beginner’s Guide

The Art of Writing Great Twitter Headlines

If you need help getting started with Twitter, or want to get better at using Twitter as part of your Social Media marketing strategy, give us a call.

Call Today! 1-800-281-9993 or 608-822-3750

Quick Twitter Tips for New (and seasoned) Twitter Users

Despite all the blog posts listing right and wrong ways to use Twitter, the reality is you should use TwitterTwitter in the manner that works best for you, and that can vary  greatly from business to business.  Of course, there are some basic Do’s and Don’ts, but you can find those nearly anywhere (including a link later in this post). Here are a few simple things to think about before sending the next tweet.

  • Proof before you tweet
  • Don’t retweet an url without clicking on and reading the landing page. It may not be what you think.
  • Don’t use all 140 characters. Leave room so you get credit when retweeted.
  • Spread your tweets out over time. Don’t flood your followers with ten tweets at a time.
  • Don’t forget, you are not tweeting to @justsomeoneyouknow. Potentially, millions can see your tweet
  • Help others. Retweet what is interesting to you and hopefully your followers.
  • If you want to get tweeted, retweet others.
  • If you want to get retweeted for specific topics, use hashtags (“#” Symbols)

For those of you who want more Twitter information, the excellent “The Ultimate Guide to Twitter Marketing” by @Copyblogger is a great resource.

And, of course, we always appreciate follows:

How can Twitter help your business?

twitter Increasingly, we are asked, “should we be using Twitter and/or Facebook for our business?” Today we are going to talk only about Twitter. Obviously, not every business should be using Twitter, though for the most part, if you have or intend to have a successful web presence, the answer is yes. If you already have a Facebook page, the answer is definitely yes, you should be using Twitter too.

One of the first responses we get when discussing Twitter with our clients is that they don’t know what Twitter is, or they don’t know very many people who actually use Twitter. That doesn’t mean there aren’t prospective “followers” and customers-to-be out there using Twitter, and in numbers that will likely surprise you. Will it take some time to build a followers list of any size? Yes. But, like the miners of the gold rush days, savvy Twitter users have learned that it pays to pan for those flecks of gold in those streams.

Before you start, it is important to remember this. First and foremost: DO NOT use Twitter only for pushing your products or services. Your tweets should add value to the conversations, needs, and lives of your followers and potential (those whom receive retweets, among others) followers.  If all you do is promote your products or services, you will only realize a small part of what Twitter can do for you.

Each tweet can be no more than 140 characters. You don’t have to spend an inordinate amount of time writing them, but you should pay careful attention to what you write. As with anything, there can be unintended consequences if you write in haste or a poor state of mind. While forms of shorthand work for kids and others that live nearly exclusively in the texting world, I strongly believe, for business purposes, that you practice writing succinctly (admittedly, hard for me to do at times) so your message is clear. I am not saying to use abbreviations at all, just keep them, well, short.

One of the reasons I believe Twitter should be an integral part of any business’s online strategy, is that Twitter is viral. Tweet something worth retweeting (similar to email forwarding), and all of a sudden you have some potential new followers, as some of your followers retweet to their followers. Oh, and Google indexes “tweets,” so your well-written tweets can be found when people do a Google search for keywords you may have tweeted. Also, if any of your followers display their Twitter stream on their Facebook page, your tweets will show for all of their Facebook friends to see. Think branding, branding, branding. Are you feeling it?

So, how can Twitter help your business? In no particular order, consider the following.

  • Customer Service
  • Branding, branding, branding
  • Answer common questions (even though the answers are on your website) about your products or services
  • Build transparency and trust
  • Announcements of specials or events
  • Reward loyalty – send a coupon code that your followers can redeem in your store.
  • Build credability – share tips and useful links to your website and other websites
  • Your Twitter conversations add value to your brand, product, or service
  • Adding a Voice to your business – people like to know there are actual people with whom to communicate

Are you struggling to keep fresh content on your website’s home page? Displaying your Tweets on your home page can help you with that!

So, how do you start? Create a pesonal Twitter account and follow some of the social media experts so you know what is going on in social media. After you gotten your feet wet with your personal Twitter account, jump in and create a Twitter account for your business, and tweet, tweet.

By the way, you may reach us on Twitter @webwisedesign. We would love to hear from you, and of course, we appreciate any followers at www.twitter.com/webwisedesign. Follow us on Twitter

Need more convincing? Here are a couple of resources with a lot of good information for you. The first from Lisa Barone who does a really great job of listing ways to market and build your business. The second is from Twitter itself, and will help you get started. 80 Ways To Use Twitter As A SMB Owner and Twitter 101 for Business – A Special Guide

As always, we are happy to answer your questions. Leave a comment, or give us a call at 1-800-281-9993.

Two quick ways to jump-start your new website in Google SERPS

1. Use Google AdWords

We always suggest to our new clients that they use Google AdWords to jump-start the new web presence. (It is also a good marketing tool for a redesigned website or doing a new product launch, among other things.)

An inexpensive Google AdWords campaign gets your name, along with a description you control, at or near the top of search results pages and can keep it there while your individual pages get indexed and, if they are created properly with good content, starting earning their way up the organic listing rankings in Google.

2. Use Twitter

We announce all new websites we launch for our clients. Those “tweets” show up in Google very quickly. In fact, it happens sometimes in seconds and always in a very few minutes. The URL in that tweet gets indexed as well. Google SERP of TweetThere is no waiting for Google to “discover” your website from a link on another website or from your sitemap.xml (ask your webmaster if you have a sitemap.xml). In the example, I did the search about 70 minutes after using Twitter to annouce the launch.

Even though we tweet about our client websites, we highly recommend that they, and others, use Twitter to get news of their website, not only to those in the Twitter universe, but to Google as well. It only takes a quick tweet and delivers a lot of benefit.

Summary: Google AdWords and Twitter, Two quick ways to jump-start your new website in Google search engine results pages.