Is your ecommerce website ready? If you sell online, the holiday season is nearly upon you. Here are three items you should review and act on if necessary. Each of them will help you convert visits to sales.
You know what your customers bought or didn’t buy in the past. Take a good look at how you are currently presenting your products. It is a good bet that focusing on these three tips will make a considerable difference in your holiday sales.
1. Meaningful Product Descriptions — Do not copy and paste product descriptions from your vendor. Create unique descriptions for each item you sell. Do not shortcut this. Write them for your customer. More, but concise, information means more conversions. Explain what your product is or does and why they should buy it. Help your website visitor visualize using your product.
2. Professional-Quality Photos — It is simple. If you have professional quality products to sell, you need professional-quality photos. iPhones and many Android phones have great cameras, but the person taking your photos needs some photography skills. You do not necessarily have to hire a professional photographer, but you do need photos taken by someone who knows about and will incorporate lighting, simplifying the scene, framing the subject properly, aspect ratio, balancing elements, symmetry, viewpoint, using backgrounds, depth, and colors. The necessity for high-quality photos cannot be overstated.
3. Easy-to-find, Complete Contact Information — Your telephone number should be large enough to see and touch (for mobile users) easily. Provide your visitors with options: phone number(s), contact form, email address, mailing address, office hours. Include prominent links to shipping and return information as well as your privacy policy.
Today’s consumers want more and relevant information about what they buy online. The time you spend on these recommendations will serve you well.
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- Meaningful Product Descriptions
- Professional-Quality Photos
- Easy-to-find Contact Information
Make it a happy holiday season by improving these three areas of your ecommerce website!