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Five Tips for a Merry Ecommerce Season

ecommerce, Marketing, Tips / By /

1. Photo Quality — High-Quality, Background, Lighting, Composition

  • Professional-Quality Photos sell! Do not use quick shots from your camera phone.

2. Detailed Product Descriptions — Engaging, Interesting, Complete

  • Truly describe your product. Don’t make them guess. Full descriptions sell.

3. Shipping – Upfront, Transparent, Full Disclosure

  • This is a deal breaker/maker for many. Don’t make your shopper login to find the cost. Price as low as possible. Free Shipping Sells.

4. Discounts and Specials – We all like a bargain

  • Introductory prices, close outs, use your imagination

5. Know Your Customer – This honestly should not have to be on this list, but is too important to omit.

  • New, Returning, Gender, Age, as well as you can ascertain.

Bonus: Tips for Empowering your Thank You page

Five Keys to Using Social Media Successfully for Your Small Business

Marketing, Social Media / By /

test1. Have clearly defined goals

  • Establish your reasons for using Social Media and focus your efforts toward those goals.

2. Understand which Social Media platforms your customers and prospects use

  • Learn about your target audience and where they are online so you can reach them.

3. Establish a plan to measure success – What is your expected ROI?

  • Understand how your money and time is spent for the best investment possible. Implement a plan to measure your effectiveness so you can make improvements.

4. Learn the best practices and etiquette of Social Media platforms

  • Marketing your business effectively through social media is different than using Facebook or Twitter for personal interests.

5. Allocate enough resources – Money, people, time

  • To use Social Media effectively for your business, invest in the personnel and time to do it right. Only going halfway won’t be adequate. Do it right or don’t do it at all.

If you are going to use Social Media for your business or organization, develop a Social Media strategy and implementation plan. Ineffective use of Social Media could do you more harm than good.

We at WebWise Design & Marketing are happy to help you sort out the Social Media platforms that are right for your business or organization, and how to use each in a manner that will produce results.

Give us a call today at 1-800-281-9993 or 608-822-3750. If you prefer, email us at contact@webwisedesign.com.

Search Engine Optimization Benefits from YouTube Videos

Search, SEO, YouTube / By /

YouTube One ChannelNot many think of their YouTube videos as a Search Engine Optimization (SEO) tool, but here at WebWise Design & Marketing, we do. A high percentage of our clients who use videos on their websites, or on YouTube, have experienced excellent improvement in SERP (Search Engine Results Page) rankings. Next time you do a search on Google, take note of the companies with YouTube accounts linked to their websites and how they rank in the search results.

To benefit the most effectively, start by creating a YouTube “One Channel” for your business, community, or organization, and upload your videos there. Be sure to include keyword search terms in your titles and descriptions so your videos will be found when people search.

Setting up a YouTube “One Channel” (an abbreviated version):

Do

  • Do: Create short, quality videos for display on your website and on YouTube
  • Do: Create and customize your YouTube “One Channel”
    • Use a properly sized, quality version of your logo.
    • Use the same color scheme as on your website. (Think consistency in marketing)
    • Enable the Overview tab
    • Link to your website
  • Do: Upload your videos on your YouTube “One Channel”
  • Do: Search Engine Optimize your YouTube Channel
    • Write keyword-rich titles and descriptions for your videos, and use relevant tags
  • Do: Judiciously embed your YouTube videos on relevant web pages

Do Not

  • Do not upload business or organization videos to a personal account, and likewise, do not  upload personal videos to a business account.
  • Do not use the default settings when customizing your YouTube One Channel
  • Do not ignore the fact that users present multi-device and multi-platform challenges
  • Do not upload videos that are not relevant and complimentary to your website content

Summary: DO use videos as part of your content and SEO marketing efforts. If done properly, you will reap rewards in more and relevant traffic to your website.

Of course, we are happy to help you with any or all of the above. Give us a call or drop us a note.

Our 2013 American Cheese Society Contest Award Winning Clients

Announcement / By /

Congratulations to everyone in the Artisan Cheese industry for their outstanding 2013 American Cheese Society competition held last week in Madison, Wisconsin! We are pleased to tell you how well some of our clients placed.

Carr Valley Cheese Carr Valley Cheese Carr Valley Cheese, LaValle, Wisconsin, won a total of 13 ribbons including a 1st place award for Bandaged Billy goat cheese. Carr Valley also received four 2nd place awards and eight 3rd place awards.

Edeleweiss Creamery
Edeleweiss Creamery Edelweiss Creamery, Monroe WI, brought home a 3rd place ribbon for their Muenster.

Maple Leaf Cheese English Hollow Cheddar Maple Leaf Cheese Coop. received a 3rd place ribbon for their English Hollow Cheddar.

Uplands Cheese Uplands Cheese Uplands Cheese, Dodgeville WI, won a 3rd place ribbon for their Pleasant Ridge Reserve cheese.

The 2013 ACS Judging and Competition was the largest ever, with 257 companies submitting 1,794 different products. What a remarkable accomplishment for these talented artisan cheesemakers!

We are privileged and proud to work with several of Wisconsin’s finest cheesemakers providing them an online presence that befits their status. Congratulations to Sid Cook and his team at Carr Valley Cheese, Bruce Workman and his team at Edelweiss Creamery, Jeff Wideman, Paul Reigle and their team at Maple Leaf Cheese Coop, and Mike Gingrich and Andy Hatch at Uplands Cheese.

2013 Wisconsin State Fair Cheese Contest Winners

Announcement / By /

Congratulations to all the winners and participants in the Cheese and Butter Competition at the 2013 Wisconsin State Fair! We especially want to acknowledge the prize-winning entries from our clients.

Carr Valley CheeseSid Cook, Carr Valley Cheese, LaValle WI

  • Cave Aged Cardona, 1st place, Natural Goat Milk Cheese
  • Creama Kasa, 3rd place, Soft and Spreadable Cheese
  • Caso Bolo Mellage, 3rd place, Sheep & Mixed Milk Cheese

Bob Koenig, Carr Valley Cheese, LaValle WI

  • Menage, 1st place, Sheep & Mixed Milk Cheese

Edeleweiss Creamery Bruce Workman, Edelweiss Creamery, Monticello WI

  • Cellar Aged Grass Based Gouda, 3rd place, Open Class – Hard Cheese

Again, congratulations to all the excellent Wisconsin cheesemakers!