Simple as One, Two, Three? Well, almost. The basic concept of a home page really should be that simple. That said, it takes work to make something worthwhile and simple.
Whether visitors realize it or not, they are asking themselves three things when they land on your home page. Here is what they are asking, and what you can do.
- Am I in the right place? You have only seconds to get a visitor’s attention. Communicate clearly (write simply), be careful of using industry jargon that your visitor may not understand (or may make their eyes cloud over). Use visuals. Don’t clutter.
- Do I believe these people? Build confidence. Do you look credible? Are you real people? Are these items easy-to-find: phone number, email address, address, photos of your business and/or staff?
- Where do I go now? Can I buy something, learn something, look at photos, leave a comment, contact you?
If you do your job well enough that visitors decide to click to other pages, give them consistent page design, with clear navigation, and page layout that puts things where your visitors expect to find them.
There you have it. Three simple steps to a quality home page.