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Search Engine Optimization Benefits from YouTube Videos

Search, SEO, YouTube / By /

YouTube One ChannelNot many think of their YouTube videos as a Search Engine Optimization (SEO) tool, but here at WebWise Design & Marketing, we do. A high percentage of our clients who use videos on their websites, or on YouTube, have experienced excellent improvement in SERP (Search Engine Results Page) rankings. Next time you do a search on Google, take note of the companies with YouTube accounts linked to their websites and how they rank in the search results.

To benefit the most effectively, start by creating a YouTube “One Channel” for your business, community, or organization, and upload your videos there. Be sure to include keyword search terms in your titles and descriptions so your videos will be found when people search.

Setting up a YouTube “One Channel” (an abbreviated version):

Do

  • Do: Create short, quality videos for display on your website and on YouTube
  • Do: Create and customize your YouTube “One Channel”
    • Use a properly sized, quality version of your logo.
    • Use the same color scheme as on your website. (Think consistency in marketing)
    • Enable the Overview tab
    • Link to your website
  • Do: Upload your videos on your YouTube “One Channel”
  • Do: Search Engine Optimize your YouTube Channel
    • Write keyword-rich titles and descriptions for your videos, and use relevant tags
  • Do: Judiciously embed your YouTube videos on relevant web pages

Do Not

  • Do not upload business or organization videos to a personal account, and likewise, do not  upload personal videos to a business account.
  • Do not use the default settings when customizing your YouTube One Channel
  • Do not ignore the fact that users present multi-device and multi-platform challenges
  • Do not upload videos that are not relevant and complimentary to your website content

Summary: DO use videos as part of your content and SEO marketing efforts. If done properly, you will reap rewards in more and relevant traffic to your website.

Of course, we are happy to help you with any or all of the above. Give us a call or drop us a note.

Our 2013 American Cheese Society Contest Award Winning Clients

Announcement / By /

Congratulations to everyone in the Artisan Cheese industry for their outstanding 2013 American Cheese Society competition held last week in Madison, Wisconsin! We are pleased to tell you how well some of our clients placed.

Carr Valley Cheese Carr Valley Cheese Carr Valley Cheese, LaValle, Wisconsin, won a total of 13 ribbons including a 1st place award for Bandaged Billy goat cheese. Carr Valley also received four 2nd place awards and eight 3rd place awards.

Edeleweiss Creamery
Edeleweiss Creamery Edelweiss Creamery, Monroe WI, brought home a 3rd place ribbon for their Muenster.

Maple Leaf Cheese English Hollow Cheddar Maple Leaf Cheese Coop. received a 3rd place ribbon for their English Hollow Cheddar.

Uplands Cheese Uplands Cheese Uplands Cheese, Dodgeville WI, won a 3rd place ribbon for their Pleasant Ridge Reserve cheese.

The 2013 ACS Judging and Competition was the largest ever, with 257 companies submitting 1,794 different products. What a remarkable accomplishment for these talented artisan cheesemakers!

We are privileged and proud to work with several of Wisconsin’s finest cheesemakers providing them an online presence that befits their status. Congratulations to Sid Cook and his team at Carr Valley Cheese, Bruce Workman and his team at Edelweiss Creamery, Jeff Wideman, Paul Reigle and their team at Maple Leaf Cheese Coop, and Mike Gingrich and Andy Hatch at Uplands Cheese.

2013 Wisconsin State Fair Cheese Contest Winners

Announcement / By /

Congratulations to all the winners and participants in the Cheese and Butter Competition at the 2013 Wisconsin State Fair! We especially want to acknowledge the prize-winning entries from our clients.

Carr Valley CheeseSid Cook, Carr Valley Cheese, LaValle WI

  • Cave Aged Cardona, 1st place, Natural Goat Milk Cheese
  • Creama Kasa, 3rd place, Soft and Spreadable Cheese
  • Caso Bolo Mellage, 3rd place, Sheep & Mixed Milk Cheese

Bob Koenig, Carr Valley Cheese, LaValle WI

  • Menage, 1st place, Sheep & Mixed Milk Cheese

Edeleweiss Creamery Bruce Workman, Edelweiss Creamery, Monticello WI

  • Cellar Aged Grass Based Gouda, 3rd place, Open Class – Hard Cheese

Again, congratulations to all the excellent Wisconsin cheesemakers!

 

Website SEO Health Check List – 5 Important Elements

SEO, Web Development / By /

How long has it been since you reviewed your website SEO health? Here is a tried and true checklist to use.

Check markPage Title – The page title is the most important element of your page. A concise, well-written “Title” with your primary keywords at or near the beginning makes a world of difference to Google and the other search engines.

Check mark Description tag – These descriptions are often used as a part of the snippet shown in the search results. The description needs to be page specific, provide an overview of page content, and include the keyword search terms. New page = new description.

Check mark Headers – Generally, every page should have a header, coded as an H1. If at all possible, your header should contain the keywords used in the previous elements.

Check mark First paragraph – The first sentence is very important and should include your most important keywords. This paragraph may be the only paragraph your visitor reads before making that “should I stay”, or “should I go” decision.

Check mark Internal Links – When possible, your home page should include a short paragraph introducing each of the major areas on your website. Link to those internal pages using the keywords in their titles, descriptions and headers. Google loves that kind of linkage.

There you have it! Review your pages, make those changes, and enjoy improved SERPS (Search Engine Results Page) rankings.